I was anxious to try my new Physicians Formula Baked Collection wet/dry eyeshadow. There’s something about mineral makeup, a certain shimmer and shine that naturally attracts the eye. I had looked at this item a few times in the store before I finally plunked down my $7 for a trio of shimmering colors in a collection called Baked Sugar. This selection features a pinkish color, one that is a darker pinkish brown and a whitish highlight shimmer.

First let me say that either dry or wet, the product applies nicely, feels smooth and soft on and does produce a lot of shimmer. When applied dry, I thought it wore off too easily and had less staying power than when applied wet.

Perhaps I bought the wrong shade collection but I was disappointed that the color didn’t stay true from container to application, looking much lighter and less rich after it was on my eyelids. Also - wet or dry - the two darker colors really didn’t look any different after application. I even tried applying both colors next to each other on the back of my hand and was unable to distinguish one from the other. So much for a darker color to create shadow in the crease. The lightest shade, white, was distinct from the other two but the least likely to be used on a daily basis.

There are darker shade trios in the Baked Collection line that might perform better but I am loath to try them after this experience. I gave the Baked Sugar trio to my daughter. The light pinkish shimmer will suit her young face much better and because of the natural and hypoallergenic formula, I won’t have to worry about it irritating her eyes or skin.