Finding the right skin care routine is a highly individual pursuit, one that is usually a matter of trial and error. One helpful advance is that cosmetic companies are paying attention to the latest in science and health news and products are increasingly improving as a result.

Almay, for instance, keeps products gentle and natural with an emphasis on being hypoallergenic. They also have managed to tailor and package products so that women can easily identify which product is right for their skin type.

Almay’s line of skincare products includes their 1-2-3 collections of 1. Cleanser, 2. Moisturizer and 3. Toner for a full skincare routine. They are available in different formulations for dry, oily or normal combination skin. Using natural ingredients such as cucumber, meadowsweet and grape seed extract they employ the latest discoveries about anti-oxidants and skin care.

Grape seed extract has even been shown to promote wound healing in scientific studies.

Purple is going to be one of the hottest colors for eyes this fall. And despite what you may think, everyone can wear purple.

Whether it’s plum or wine, berry or royal purple, lilac or lavendar, there is a shade to suit everyone. And it’s a very versatile color, lighter shades blend perfectly for daytime and deeper hues create a dramatic evening look.

Here are my three favorite purples:

Almay i-Color Shadow Trio This color trio is called For Browns but the lavendar is the color that will open up the eye and catch attention while the light and dark brown will enhance brown eyes.

Revlon Colorstay 12 Hour Eyeshadow Quads This quad is Berry Bloom. It has every shade of berry for either day or night. You can use the darkest shade for eyeliner and the lightest shade is perfect for highlighting the brow bone.

L’Oreal HiP These high intensity pigments in Charisma are vibrant and rich, making your eyes the dramatic focal point.

Almay makes perfect lips as easy as 1-2-3 with their coordinated sets of lipliner, lipcolor and lipgloss. There’s no guesswork about which shades to use and you can use all three products for color and shine. To make it easier, they are expertly coordinated by color groups: Neutrals, Pinks, Berries and Reds.

Almay Ideal Lipliner contains aloe and vitamin E so you know it is moisturizing. They recommend that after lining you fill in the entire lip to extend the wear of your lip color. Follow it up with Amay Ideal Lipcolor in a coordinating shade or choose the Almay Ideal Lipgloss for added shine. Use both with the lip gloss as your shiny topcoat for extra long-lasting color and a complete look. Easy as 1-2-3.

Almay’s new 15 Minute Facial is an exfoliant scrub, a moisturizer and a facial mask all in one. Get the benefits of a total facial in only 15 minutes.

The product is first applied to damp skin in circular motions like a scrub, cleansing clogged pores and exfoliating dead skin cells. Then instead of washing it off, let the product set on the face for 10-15 minutes and it becomes a facial mask. The product is then rinsed off with warm water.

15 Minute Facial is hypoallergenic. It retails for about $6.99, which is a great price for a total facial.