Col-Pure’s Rejuvenating Face Mask is described as “incredibly refreshing” and said to visibly reduces fine lines and wrinkles, while plumping and nourishing the skin.

“Its formula of bio-active ingredients quickly absorb into skin’s underlying tissue, immediately plumping the skin to reduce the look of wrinkles, while improving the tone and texture of your skin for an overall radiant complexion and also boosts collagen production and improves circulation.”

The press release says :

Here’s the quick and easy secret: The face mask contains Decorinyl, a tetrapeptide shown to help control collagen fibril growth, improving firmness and elasticity of the skin. A recent study showed an increase in skin’s elasticity after just 28 days of use. Green Tea is a soothing anti-oxidant that helps skin fight off damaging free-radical cells and is one of the main ingredients. Finally, Tripeptide-3, an advanced anti-aging ingredient, mimics the body’s own mechanism to help produce collagen giving skin a more youthful appearance.

“The face mask not only makes my skin look better, but I also love applying it after a long day at work or after hanging out in the sun because it’s so refreshing,” says Suzanne Peterson of Golden, Co.

We can’t confirm this, of course, as we don’t test beauty products ourselves.

Most people have read about so-called beauty serums. But how should they be used and do they work? Should they be used with moisturisors, or instead of them?

Serums always work better if you use them beneath your normal moisturiser. Experts say you should see some changes in the texture and tone of your skin after about a month, but it will depend on many factors. These include what your skincare program was before using the serum, your lifestyle, diet and other conditions in your lifestyle.

In Britain, one of the industry’s best-kept secrets — serums — are rapidly becoming the new must-haves thanks to a product sold by Boots that is rapidly flying off shelves nationwide.

Sales of No7 Protect and Perfect Serum increased by nearly 2,000 percent with 13 being sold every minute, after it was mentioned by the BBC Horizon TV show as a “wonder cream” that reduces wrinkles.

Dr Barry Cohen, founder of pH Advantage, says: “The molecules in a serum are smaller than that of a traditional moisturiser, and therefore are able to absorb more effectively into the skin’s pores.

“Concentrated ingredients are packed into a serum which can penetrate the skin much quicker and more deeply for an intensive treatment. They can also help to address certain skin problems such as dehydration and dullness.”

It’s always best to consult an experienced practitioner though, before trying out products of this kind.

Some skin lotions may soon come with the label “recommended by doctors” as a result of a new study at the University of Michigan Health System which proves that lotions containing retinol actually do reduce fine lines and wrinkles.

The study showed that retinol improves the appearance of skin that is wrinkled due to the natural aging process as well as skin affected by photoaging, or sun damage.

Wrinkle reduction was the result of increased collagen production and the induction of glycosaminoglycans, which are known to retain large quantities of water.

The study involved a lotion prepared by U-M just for the experiment. Sorry, but they won’t be selling their lotion so you will have to buy another of the many commercially prepared cosmetic lotions that contain retinol. Specific brands were not tested.

Retinol lotion reduces the fine wrinkles from natural aging of skin, University of Michigan study finds.

Researchers at the Université Lavel’s Faculty School of Medicine have discovered that a common ingredient in many anti-wrinkle creams and products causes a pathological reaction in skin cells.

The substance, DMAE (2-dimethylaminoethanol) first causes a rapid swelling of fibroblasts. Fibroblasts act as reservoirs and interface between the inside and outside of the cell.

But after a few hours there is a noticeable slowing of cell division and a dying off of fibroblasts. The initial thickening of the skin from the swollen fibroblasts is probably what causes the “anti-wrinkle” effect.

Cosmetics are not subjected to the same rigorous testing and safety trials as medications or other regulated products.

The researchers aren’t saying whether or not DMAE poses a health risk. But many compounds used in cosmetics are absorbed by the skin and enter the bloodstream, they may even be stored in the liver. That’s why Dr. Francois Marceau, one of the authors of the study, thinks it’s time that the possible dangers and health risks of cosmetic ingredients be studied.

Université Laval