There are times when you want eyelashes to look as full and long as they can but perhaps you don’t want heavy color that can melt and smudge and leave you with raccoon eyes. If your plans include engaging in outdoor activities on a warm day, you may feel more comfortable with a minimal or no-makeup look but you can still make those lashes stand out.

Using a clear mascara will give you definition and length without leaving color on your lashes. Max Factor’s No Color Mascara has a gel formula that does everything a mascara should - except add color.

Eyebrows too, need grooming - especially with brows getting fuller this year. Just because there is more brow doesn’t mean it should be wild and out of control. If you use a brow-defining pencil or no brow color at all, a quick and light brushing with a clear mascara is a great way to make eyebrows look well-groomed and set them for the day. Not too much though, you don’t want them to look glued into place.

Ever wonder how those runway models get their fabulous makeup looks?

MAX Factor is giving people a backstage pass to meet with world-renowned makeup artist Pat McGrath and get a first-hand look at the inspiration behind Fall ‘07’s hottest looks at the Oscar de la Renta show. The video gives an insider’s look at what really goes on behind-the-scenes at one of the world’s most anticipated fashion shows.

The word and the look is “glamorous”. Watch as Pat McGrath creates smouldering, sexy, fabulous faces.

Products used to create the runway looks include: MAX Factor MAXalicious Glitz and Glaze, MAX Factor MAXeye Shadow Exotics Collection, MAX Factor Volume Couture Mascara, MAX Factor MAXeye Liner and MAX Factor Pan-Stik

Check out the video:

Backstage at Oscar de la Renta’s NYC Fashion Show Feb ‘07

For the past two weeks or so I have been using Max Factor’s Erace Secret Cover-up. I have the Medium shade although I generally use one of the lightest shades in any collection and the funny thing is that I think I like this shade much better than my usual. In any case, I notice I use it every day and have just about abandoned my Avon concealer wand.

I think it does an excellent job of covering up dark shadows and discolorations under my eyes. I notice a difference right away and the slightly salmon tint of the concealer makes me look more natural, rather than having raccoon eyes that I have to put foundation over to even out. In fact, one day my concealer was as far as I got in my makeup routine and I got an unsolicited compliment from a coworker who said I looked really good that day.

The concealer is designed like a lipstick which does make application fairly simple and the formula is creamy, not thick or dry. It is easily blended even if you don’t put your foundation over it, but if you do, be prepared to notice how flawless your complexion now looks. And of course, my favorite new foundation is my Max Factor Pan Stik.

When I first heard the name Pan-Stik Makeup I immediately thought of the old-fashioned pancake style make up from the 40s and the heyday of Hollywood. After all it was Max Factor who invented pan cake makeup. When the shift in Hollywood went to color films, changes in the style of make up and its application became necessary. Soon the entire makeup-buying population was following the trend set by Max Factor.

But I needn’t have feared thick and heavy coverage that looked old-fashioned or worse; Max Factor is still the company that sets trends. Max Factor’s Pan-Stik is light and creamy with a silky matte finish. It is easily blendable with a fingertip but a damp sponge will create a professional foundation. It did a good job of evening out skin tones and didn’t seem to clog in pores or look thick.

I liked the portability of the Pan-Stik. It can’t break or spill out into your purse, it’s light and fits conveniently into even a small bag.

Buy Max Factor’s Pan-Stik from our Beauty Store