Modern women are beginning to realize the dangers of overloading their skin with products, especially sensitive facial skin. And yet, we’re told to moisturize twice a day after cleansing. Is this wise?

Tracey Chappell, a skin expert, says, “The idea that we should moisturize twice a day is traditional beauty lore and does apply to a great many of us. But it’s not necessarily the best thing for everyone.

“The belief probably came about because our desire for squeaky clean skin has meant that traditionally cleansers are quite stripping and leave skin feeling tight and dry, making us reach for the moisturizer both morning and night after we wash our faces.

“Only you can know what your skin feels like on a day-to-day basis. Occasionally it is wise to let the skin breathe, particularly as over-using creams that are too rich can make the skin “lazy”, taking over from its natural functions and leaving us dependent on lotions and potions.

“We get trapped in a vicious cycle.”